The Journey Is The Destination

David Kingsbury
ILLUMINATION
Published in
2 min readJun 5, 2021

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Photo by Danka & Peter on Unsplash

When I was at University, a friend showed me a book by photojournalist Dan Eldon called The Journey Is The Destination. My 19-year-old self had never come across the idea behind the title before, but it immediately resonated with me.

Often when I am deciding whether to commit to something, or I feel like quitting a project, I remind myself of that phrase. It helps me understand what I will get out of doing something.

Our culture applauds achievement, and many people measure their worth and the worth of others by their accomplishments, accolades, and accumulated titles. But the most profound accomplishments rarely come with a tangible trophy.

Have you noticed that the initial sense of achievement you get when you win something, be it a business pitch, qualification, or competition, is fleeting? The elation you feel is nice, but it soon fades. In its place, however, you find something much longer-lasting; personal growth.

If you compare who you were before you started your journey to who you are now, you will invariably see some form of personal development. The personal progress you experience as a result of doing the work required to win an accolade is where the true value lies. It can never be taken away from you, and you can continue to build on it.

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David Kingsbury
ILLUMINATION

Ex-coach turned Copywriter | Words in Start It Up, Mind Cafe, The Ascent, P.S. I Love You + more | Want me to write your emails or web content? DM me here/on X