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The Lesson of Sturgis

I saw this map at a rest stop on a few years ago, inviting riders on the way to Sturgis to stick a pin in the place they were coming from. Imagine them bringing the virus back to all these places. (photo from the author).

Like the thunderstorms that arrive at the end of an overheated summer day here in the nation’s heartland, we’re seeing new cases of Covid-19 following the recent Sturgis Motorcycle Rally.

Not a lot of surprise there. If a virus could possess a malign intelligence it would probably cook up something like a giant gathering of freedom loving Harley riders to super-spread itself around the countryside.




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Sheldon Clay

Sheldon Clay

Writer. Observer of mass culture, communications and creativity.

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