The Lies They’ve Told Us: Coca-Cola and their ‘World Without Waste’ Greenwashing Campaign

The company produced a record 120 billion bottles while sponsoring the Climate Summit

Berna A.
ILLUMINATION

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Photo by maria mendiola on Unsplash

Earlier in April, Oceana, a non-profit focused on ocean health and research, announced the results of a 5-year plastic pollution study. People from 84 countries reported the plastic they’ve collected from local beaches. While half of what was collected wasn’t identifiable, the other 50% was. Of that 50% — half (25%) was made up of trash from just five companies — Coca-Cola, Nestle, Pepsi, Danone, and Altria/Philip Morris.

11% of all the plastics identified were Coca-Cola branded. As a response in one interview the company pointed out the World Without Waste strategy they’ve adopted in recent years as a counter to being the largest polluter.

The strategy isn’t working.

Cola-Cola’s Red Lies

The company has been involved in sustainability discussions and marketing campaigns at least since 2018. And since then, their revenues have trended up. In 2023, they made a whopping $48 billion in revenues and over $27 billion in profits. Making them one of the most successful companies on the planet.

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Berna A.
ILLUMINATION

Ocean Actionist. Circular Economy Consultant. Sustainability, Business, and Nature Speaker. Nature Photographer.