The miracle of micro-business

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Small Business, Micro Business, Solopreneur, Niche Business, Boutique Business, Artist, Writer, Author, Influencer, Micro-entrepreneur…

Whatever you want to call yourself or someone you know, micro-businesses are fast becoming a standard in business.

So many of us are looking to buy for ourselves or receive from someone else something that is new and unique; a micro-niche business can fulfil this. This is the miracle of micro-business.

It is nothing new

Micro-businesses have been around forever; think about the butcher, the baker and the candlestick maker.

Rather than choosing a mass-produced item or service that everyone can access, many of us are searching for slower-crafted products and services.

To be able to deal directly with the person who crafts the product or service.

These businesses operate on a smaller scale and often offer a niche need or range. They will be owned and operated by one person, and this one person is sometimes the niche as they are the reason you keep returning.

Microbusiness gives consumers a choice to do business with someone they perhaps feel an affinity with or would like to support. Maybe it is a Mum in business, an artist, crafter, environmental product, travel agent, lawyer and many more.

We do not always have to choose to do business with large multinational companies. Why not choose to keep the money closer to home.

Technology has been a massive driver in the ability of a business to be smaller but to reach further. Websites and social media allow even the smallest of businesses to arrive in front of a global audience.

Which micro businesses do you already do business with?

How could you support more micro-businesses?

The new micro business

The influencer — influencers are the modern micro business.

Please make no mistake, a successful influencer works incredibly hard, and they are running a business.

The top influencers probably can not be considered a micro business as they generally have a team of people helping them. However, many smaller influencers are doing everything themselves and earning a living from what they do.

The benefits of running a micro business

• Generally more affordable to start up
• Less competition when in a niche market
• Focused on a precise service/product offering
• Skills honed to create a better business
• More accessible to market and target ideal clients
• Passions will shine through
• Better customer service
• Better customer satisfaction
• Ease of collaboration with other micro-businesses
• Little or no need to employ staff
• Can be run from home or a small space

Microbusiness operators

• They are likely to be standouts in their field
• Consumers are likely to be keen followers of their social media, or they may be a local storefront looking after the community.
• Can steal away market share from the big companies with excellent service and product
• Maybe a YouTuber
• Maybe Instagram famous
• Maybe a school Mum
• Maybe a school Dad
• Maybe a blogger
• Maybe an author
• Perhaps your lawn mowing person

Conclusion

Keep your eyes peeled open as the micro-business community continues to grow. There will be more and more specialised and individualised concepts hitting the marketplace.

If you want to start a micro-business, there is no better time.

Please choose to do business with micro-entrepreneurs as they all do a happy dance when you do business with them.

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Thanks, Kelly

PS: Did you know if you read this article, you can clap up to 50 times :)