ILLUMINATION
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ILLUMINATION

30 Years Ago: A Look Back at How The Pepsi 349 Promo Ended in Riots

The aftermath of the biggest Pepsi promo also ended with five deaths

Pepsi 349
Photo by Erik Mclean from Pexels

PEPSI 349

It has been 30 years since it happened. The promise of becoming a millionaire ended in tragedy.

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