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The complete guide to harnessing

The Power of Carbon-Offset Credits

A Trending “Green” Marketing Tool For The Sustainable Business

Photo by Eelco Böhtlingk on Unsplash

Why read an article about carbon-offset credits?

The answer lies within carbon neutrality.

To make a difference, be a proponent for carbon neutrality. Nowadays, it is more important than ever. However, there are only a handful of ways the average person can support this noble cause. The answer is small to medium size businesses

90% of people in the US work for a small-medium size businesses. — Oberlo

These businesses have the opportunity to foster large-scale environmental and social change.

Turnstone Think Tank is working to help businesses reach carbon neutrality. We have a passion for business sustainability. We are providing the research required to offer lasting sustainability solutions.

In the near future, Turnstone will be collaborating with small-medium size businesses to identify key sustainability issues. To start, we will be sending surveys that ask business owners important questions pertaining to sustainability.

Questions like, “How important is sustainability in the daily operations of your business?”, “What does sustainability mean for your business?”, “How does your business face pressure to be more sustainable?”.

Our goal is to gather as much business sustainability primary research through small-medium size business. Small enterprises need the most help, as many owners are too busy with daily operations to worry about sustainability.

Photo by Lewis Keegan on Unsplash

Why carbon neutrality certifications?

Carbon neutrality is a growth opportunity. More and more businesses are taking advantage of this trend.

“The federal government’s environment department recorded a 30 per cent increase in the number of businesses voluntarily receiving carbon neutral certification in 2018”. — The Sydney Morning Herald

Businesses realize that a ‘carbon neutral certification’ is a customer expectation. Customers expect businesses to have limited carbon burden. All companies require a source of power to operate. Brick and mortar businesses need electricity to keep the lights on, while tech companies require even more to power their servers.

Owners should ask the questions, “What source of electricity powers the business?”, and “Is it a renewable energy source?”.

This is so important to consider as a business owner. It is crucial information, which uncovers the business’ environmental impact.

Net-zero emissions is the act of lowering the output of green house gas, while balancing the emissions that cannot be removed with carbon-offsets.

Carbon offsets are a necessary component to reaching net zero emissions.


Maximum operational efficiency is necessary before carbon offsets are purchased.

Take measures to be as efficient as possible, and there will be a transformation of business’ values.

Critical Components to a High-Quality Carbon Offset Program

There are actionable steps that a business must take to implement carbon offsets. Yes, a business should buy carbon offsets, but a specialized approach will lead to results. Real results.

Carbon offsets change businesses.

“Some of the motivations for companies to develop [carbon offset] strategies are fulfilling corporate greenhouse gas reduction targets, gaining carbon market experience, preparing for potential regulatory requirements, enhancing brands and differentiating products and attracting investors.” — Kanwalroop Kathy Dhanda, Ph.D

Photo by Silvan Arnet on Unsplash

Greenhouse Gas Reduction Targets

Greenhouse gas (GHG) reduction goal setting is essential. Setting science-based goals to reduce GHG emissions spurs innovation. This innovation leads to product differentiation, which broadens the customer base.

Goal setting numerically defines the reduction of GHG emissions. Therefore, the business sets a key performance indicator (KPI).

A GHG reduction KPI leads allows businesses to measure their performance. It require a business to be cost-effective. An improvement in the bottom-line will always keep investors satisfied.

The delimiting factor is how cost-effective a business can be. The more a business reduces GHG emissions, the less carbon credits it has to purchase to achieve carbon neutrality.

Photo by Chris Liverani on Unsplash

Carbon Market Experience

Emission trading systems are being required by many governments. This system is the structure and strategy for buying and selling carbon offset credits. Carbon credit prices are on the rise, but this does not mean the credits maintain their value. Credits are based upon GHG reducing projects. Usually, they are carried out by non-profit organizations. A business must treat the credit like an investment.

There are multiple companies that work with businesses to find high-quality long-term carbon credit projects.

Check out our article about the Seven Steps to Business Sustainability to see our list of trusted carbon credit providers.

In the European Union, these systems are being implemented to meet carbon emissions reduction targets set for 2030 and 2050. Sustainability regulations are becoming the new norm across the world.

Long-term investors and lenders are interested in businesses with carbon market experience. To hedge risk, financers invest in a companies prepared for upcoming governmental sustainability regulations. A business that purchases carbon offsets today, will be prepared for the future and find support from financial institutions.

Photo by Nikita Kachanovsky on Unsplash

Brand Enhancement

Business reputation improves the most from carbon offset credits. Sharing the use of credits on a company website, social media and marketing campaigns attracts customers.

The work a business does to build a in-house emission trading pays off with proper marketing.

A business should share the glory of carbon credits with their customers. It is a noble cause that will influence customer behavior.

This is the time to be creative.

Carbon credits are an innovative marketing tool. Use them as an incentive for customers to buy your product.

Informing customers what percentage of their purchase is invested in a carbon offset credit goes a long way.

For example:

5% of your purchase is invested in the future of our planet with carbon offset credits. Learn more.

The key to building a sustainable business is helping customers provide support for environmental/social causes. A sustainable business is an avenue for change.

Make a difference with carbon offset credits!

To whom might find this article interesting:

Daniel Christian Wahl

Environmental Defense Fund

Jonathan Foley

Simon Mainwaring

Stephen Muskett, M.S.Ed

A Rustic Mind (Manali Desai)

Dr Mehmet Yildiz

Michelle Loucadoux, MBA


Andy Revkin

Joseph M. Learned



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foxflo Sustainability Partners

foxflo Sustainability Partners

You have a sustainable business to run. We want to help. Let’s find lasting solutions. #business #education #design #tech #startup #life