The Power of P.S.

Don Lee
ILLUMINATION
Published in
3 min readFeb 19, 2023

--

Afterthoughts Matter

A P.S. can point your reader to an email's true intentions or real purpose. Photo by kaleb tapp on Unsplash

Writing business, sales, or marketing emails has become so common these days that we sometimes forget one of its most essential features — the P.S.

You may think that the email’s main text is the most important part, and you would be right — to some degree. But sometimes, if you want to capture someone’s attention, the P.S. (also known as postscript) can drive your point home better.

Let’s face it — we are inundated with emails daily. According to Oberlo, the average number of emails sent daily is 347.3 billion. That’s per day! And the average office employee receives about 121 emails every business day, according to Templafy.

While some email experts will discuss the benefits of having an eye-catching subject line or outline the pros and cons of using emojis in the body of your email, it is the P.S. that can highlight other vital points that you want to convey.

Why is that?

First, attention-getter — while some readers will skim through the main body of your email, the P.S. stands out to grab their attention. So much so it may encourage the reader to re-read your main text to ensure he understands your key points.

Second, clarification — after composing a long and drawn-out email, you may come to an end and realize you need to clarify your…

--

--

Don Lee
ILLUMINATION

Sales professional, Writer. Blog: http://dononselling.com. Author: Jumpstart your Sales Career: Help for New Salespeople — https://amzn.to/3eXg0O4.