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The Privilege of Going Second
Testimonials Sell
Many of your customers are undecided about buying your product. They still have doubts that your product is the solution to their problem. Most people are not pioneers. They want somebody else to go first.
What if I told you there is a secret weapon that is powerful and mostly free that can bring those hesitant buyers to the finish line? This secret weapon helps you boost trust, increase your sales, and is authentic.
The Secret Weapon
Enter the testimonial. Let your satisfied customers tell others how your product helped them. What is more convincing than somebody who looks like them proving your solution works? Here are the reasons why.
Social Proof — People love following others. There is nothing like a guide who has been there and done that. If the people sitting on the fence see others being successful then why should they not be able to do that?
Building Trust — Testimonials are social currency. They offer a genuine perspective from customers. Your satisfied customers also speak the language of your future customers. Customers do not speak jargon.
Authenticity — People want validation. What is more authentic than a genuine perspective from a customer? Business owners want to show their best side at all…