Member-only story
The [Right] Way To Build Your Online Audience
Add these four elements to your written content for building an audience online
Building an audience isn’t hard. You could be half-naked on the internet and post for a month, and you’ll have an audience. What’s difficult is building a relevant audience that gives a damn about your content.
Only if they find value in your work will a tiny portion of them even think of purchasing your products or services.
Getting people to like your work is easy; getting them to enjoy it enough to want more is the hard part. Here are four ways you can do it. Start with one and your entire tone will change with some practice.
1/ Honesty wins
I was speaking to a team I’m working with yesterday and we were discussing how to bring about a brand message. Should we make me sound like the mastermind?
I told them that my audience knows I’m lazy af and I don’t like working, so let's stick to being honest because that always works.
It's much easier to be honest and to align with it. The following two points are closely linked to this one.
