ILLUMINATION
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ILLUMINATION

The Secret to Running a Business in 30 Seconds

An update on my boys' business challenge

Photo by Medienstürmer on Unsplash

The CEO of Southwest Airlines once said, “I can teach you the secret to running this airline in thirty seconds. This is it: We are THE low-fare airline. Once you understand that fact, you can make any decision about this company’s future as well as I can.”

“We are THE low-fare airline.”

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