Jun 30
4 min read
The Secret to Running a Business in 30 Seconds
An update on my boys' business challenge
The CEO of Southwest Airlines once said, “I can teach you the secret to running this airline in thirty seconds. This is it: We are THE low-fare airline. Once you understand that fact, you can make any decision about this company’s future as well as I can.”
“We are THE low-fare airline.”
