The Worst Advice For A Solopreneur
Just Stick To Your Zone Of Genius
I’m currently working with a couple of local businesses. I provide mindset coaching to staff and leadership.
We do a lot of reframing of experienced and misperceived stress, using my external perspective of various situations.
I had an interesting conversation this week about how it comes to business, and advice provided to an office elder from a youngling, “you should stay in your zone of genius”.
Naturally, I called bullshit on that advice straight away. There was some pushback from this younger person (I can say that now that I’m in my 50s so I’m not being ageist).
I asked this person whether they knew the actress and singer Madonna.
“Well yeah of course” was the petulant reply.
“You’ve seen her in music videos right?” Again the response was a resounding yes. There may have been a dramatic eye roll.
“And you’ve seen her doing press about her latest music video — right? She doesn’t get someone else to promote her product?”
“Errrrrr, no.” was the meek response I received.
“Did you know she has a coffee table book?” I asked. Another meek response.
