TikTok — facts you did not know

Anirban Mukherjee
ILLUMINATION
Published in
5 min readNov 16, 2022

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TikTok is the most popular social media platform for Gen Z today. Its user base has surpassed Instagram and other competitors, making it “the place” for influencers and marketers.

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The lesser-known cousin

TikTok, as we all know, is a small-video sharing platform that has revolutionized “influencing.” It focuses on spontaneous content on arts, trending dance moves, lip…

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Anirban Mukherjee
ILLUMINATION

Loves writing code, building projects, writing about tech stuff, running side hustles; Engineering leader by day, nerd builder by night.