TikTok’s Parent Company Is Now The Most Valuable Startup and Will Take Over The World With Video
ByteDance is on fire.
Published in
2 min readMay 9, 2022
It starts with this news flash:
It’s shocking but no one is truly reading your stories on Medium.
Why?
Your audience is a bunch of goldfish.
They scan.
With hungry, impatient eyes.
When it comes to reading or consuming stuff online, we all are — in the sense that we have almost ZERO attention span.
That’s why video will take over the world.
The key to capturing attention in today’s attention economy is:
- short and easily digestible bites of infotainment
Although TikTok expanded its maximum video length, 7 to 15 seconds is standard.
That’s why it’s no wonder that according to Forbes, ByteDance is now the most valuable startup in the world.
