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How Do You Arouse Your Audience?
You make the time to edit what you're communicating
No matter what you're trying to communicate with your audience, you need to arouse them. You arouse an audience by making appropriate edits to your content.
Arousal is the first step in any communication process. You have to get your audience's attention before you can hope to communicate anything to them. The better you understand how to do that, the more effective your communication will be.
Read all the advice you can get in your gut. It all matters. Even when it's redundant, there's going to be a little something extra in there that's told in a different way.
Most people believe that editing is a solo activity that should be done in a quiet space.
Here are three reasons why you need that quiet space:
- Editing is a process of introspection and self-reflection, and it's important to be in a space where you can focus.
- Editing is a process of trial and error, and it's frustrating sometimes. It's important to be in a space where you won't be interrupted or distracted.
- Editing is a process of discovery, and it's important to be in a space where you can think creatively. If you want to produce the best possible work, it's…