ILLUMINATION
Published in

ILLUMINATION

To Persuade Anyone to Do Anything for You, Let Them Hit the Ceiling First

Experimental evidence supports the wisdom of quoting large numbers and unexpected claims

Photo courtesy of Darius Bashar

Whether you are trying to sell something or make someone agree with a claim, let them hit the ceiling the first.

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Ugur Akinci

Ugur Akinci

Award-winning Fortune 100 writer. Father. Husband. Brother. Fabricator. Got nothing to sell but tips are humbly welcomed.