Trump’s Grift Gets Weirder

The faux religious symbolism creeping into his campaign and marketing scams is a sign of how little he holds sacred

Sheldon Clay
ILLUMINATION
Published in
3 min readSep 4, 2024

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Photo by Chris Barker on Unsplash

There may or may not be a piece of the True Cross hidden in under the alter of a thousand-year-old church somewhere. These things are impossible to know.

But I think we can agree on this. Not all religious relics peddled during the Church’s long history from antiquity through the middle ages could possibly have been real. For one thing, it’s hard to imagine Christ’s disciples having the time or the inclination to be carting all that wood away from the site of his crucifixion. They had more important things on their minds than cutting up the cross for use in future marketing opportunities. That makes them different from Donald Trump, who sees the opportunity for grift in everything.

This is a strange train of thought, but it’s what occurred to me when I read the news that the former president took precious time away from his campaign to hawk a line of $99 digital Trump trading cards. I’m not making this up. If you want to take a dip in an ocean of weird, check out the website. Trump wearing boxing gloves. Trump in a superhero outfit. Trump with a bitcoin. “You can get a piece of Trump’s suit and even have dinner with President Trump,” shouts the banner…

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ILLUMINATION
ILLUMINATION

Published in ILLUMINATION

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Sheldon Clay
Sheldon Clay

Written by Sheldon Clay

Writer. Observer of mass culture, communications and creativity.

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