Twitter to X: Why Twitter Name And Logo Change Killed Threads Instead

You can clone the technology, but you can’t clone the culture

Onyedikachukwu Czar
ILLUMINATION

--

Image Credit: Kelly Sikkema on Unsplash

“…X, formerly Twitter” started flying around after July 24th 2023 when Elon Musk renamed Twitter to X.

It honestly felt less cumbersome to write, for instance, “Mr. B posted on Twitter,” than it felt to write “Mr. B wrote on X, formerly Twitter.” As if that wasn’t enough, the infamous Twitter Bird logo was replaced by the lackluster “X.”

Saying this was a red flag won’t do justice to what people felt after the change. Since Musk bought Twitter in October 2022, he’s made many policy changes that both analysts and everyone else considered missteps in that they signal the gradual death of the beloved microblogging social network. To, everyone, the changing of the name would be the final straw that erases Twitter as we know it. In a world of red flags, this should be considered a red carpet!

At the time I read someone I have high regard for write that Musk is terrible at business. You can’t be good in business and keep making moves that everyone else frowns at. I found the claim surprising because it was coming notwithstanding Musk’s track records of success with Xcom, Tesla, and SpaceX. If there is a bad businessman, then there must always be someone…

--

--

Onyedikachukwu Czar
ILLUMINATION

I write: AI | Personal finance & growth | Tech. I sieve the noise and then share with you everything that's left.