Twitter X — Why the Big Hangup Over a Name and Logo?
Consider that at some point in our lives, we were not aware of the name Twitter nor its blue bird logo, and we were ok with that. We weren’t angry about it. Now, the logo is being replaced with an X, and judging by the commotion on Twitter, it’s shocking and outrageous to many and outright traumatic for more than a few. Why is that?
Led Zeppelin purposefully released their fourth album with no official title and no text printed on the sleeve, to prove that names didn’t matter.
When The Beatles decided not to release their song Ob-La-Di, Ob-La-Da, other bands recorded it, with the band ‘Marmalade’ successfully taking it to number #1 on the charts, thus proving that the name ‘The Beatles’ had no influence on the matter — it’s just a great song by great artists that could’ve called themselves The Ladybugs and that would’ve been the name of the band everyone knows and loves today.
I’m puzzled by all this noise on the topic of branding —the prevalent theme being that this is a huge branding disaster. It’s strange that people are concerned by this. The brand is already established, the platform is huge, it’s just a name, right?
Why are we collectively so focused on branding, on selling ourselves?
