Twitter X — Why the Big Hangup Over a Name and Logo?

My attempt at a new logo for Twitter! Image created using Stable Diffusion AI — the author has the provenance and copyright.

Consider that at some point in our lives, we were not aware of the name Twitter nor its blue bird logo, and we were ok with that. We weren’t angry about it. Now, the logo is being replaced with an X, and judging by the commotion on Twitter, it’s shocking and outrageous to many and outright traumatic for more than a few. Why is that?