Two Sides of the Same Pizza: Why the Chuck E. Cheese Rebrand is Brilliant

And what you can learn from it.

Ashley Nicole
Jun 4, 2020 · 4 min read

Attraction-Based Business is Hurting

Commercials by Chuck E. Cheese’s advertising to kids, and marketing birthday parties.

Using Social Media for Marketing

Photo by 🇨🇭 Claudio Schwarz | @purzlbaum on Unsplash

Free Publicity

An example of the social media buzz about the rebrand.
Hellthy Junk Food’s video comparing Chuck E. Cheese to Pasqually’s pizza.

A Short-Term Method That Works

Although the company [had] been selling burgers in its diners for years, many customers still only thought of the restaurant for pancakes and other breakfast food. -CNBC

What You Can Learn From This

Photo by Dylan Gillis on Unsplash

Adaptability

Story is Everything

ILLUMINATION

We curate outstanding articles from diverse domains and…

Ashley Nicole

Written by

Lover of puns. I make films, games, & other fun stuff. Check out my art, writing, and more: linktr.ee/aloop

ILLUMINATION

We curate and disseminate outstanding articles from diverse domains and disciplines to create fusion and synergy.

Ashley Nicole

Written by

Lover of puns. I make films, games, & other fun stuff. Check out my art, writing, and more: linktr.ee/aloop

ILLUMINATION

We curate and disseminate outstanding articles from diverse domains and disciplines to create fusion and synergy.

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