Member-only story
Vegas’ Winning Hand; Sound Strategy Changing Sin City For The Best
Sound in casinos could be more strategic than noisy.
Before I even begin, I want to make it clear that I know I am not Vegas’ target audience. But what if I could be? What if Vegas could change my mind with a more strategic sound experience?
What if Vegas won me over by taking a note from Disney?
My Experience
As a sound strategist, I’m usually more attuned to the sounds around me than others. My most recent trip was no different. In March, I was attending a conference in Vegas and the noise was deafening.
From the moment I stepped off the plane, the sound of Vegas hit me like a hurricane. The pressure to gamble starts immediately as slot machines are waiting for you literally at the gate. Although I’m not a gambler, an immediate exclamation of “VEGAS” made sense to me as gambling is one of its biggest draws. The sound of slot machines is iconic to the area and in that respect, the cacophony of “cha-ching” made all the sense in the world.
This is good branding.
But that was where the sound strategy ended. At least until my very last day, which we’ll circle back to later.
