What Happens When You Dedicate One Hour To Your Growth Each Day?

Get out of the routine of giving your all to work while neglecting your personal brand

Feranmi Okuku
ILLUMINATION
2 min readMay 4, 2024

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Photo by Andrew Neel on Unsplash

It is so great to have a successful career and to be hitting all your goals at work. What if I tell you there is something greater and more fulfilling than a successful career?

It is your Personal Brand.

I don’t mean to be selfish here, I am just trying to create awareness about why you should create a balance between your job and your personal brand.

There is a perspective that I have come to embrace recently… If you can dedicate eight hours of your day to your job, why can’t you give just an hour to grow your brand?

Here is the simple truth, your job is not your life, it is only a part of it, unlike your personal brand which is an integral part of your life.

Have you ever thought of what would happen if your current job decides to let go of you? What other part of your life would you fall back on?

To further explain, let’s explore some of the reasons you should take your personal branding seriously.

  • When you put yourself out there you expand your network: The people you know should not be limited to just your work colleagues. Let people know who you are outside of your work. You never can tell if your hobbies could bring you closer to great and impactful people.
  • Your branding brings out more creativity: With your personal branding, you are not afraid to explore. You can always do trial and error and find out what works for you and in the process, your creativity is being unleashed, and you will be surprised at how well you have progressed.
  • It establishes you as an expert in your niche: When you talk about what you know, you are indirectly positioning yourself as an authority in that field, most especially when the content you put out there holds much value.
  • Being more intentional about your branding opens you up to greater opportunities: The more you put more effort into building your brand, the more visibility your brand gets and ultimately you are opening yourself up to greater opportunities that may not be accessible to you if you remain stuck up with your 9–5 job.

I hope this gives you the push you need to start strategizing on how you will put more effort into your personal branding.

For me, I am taking that step by showing up on Medium, and getting out of my comfort zone to put myself out there.

What will you be doing differently today? I would like to hear from you.

With so much intentionality & love,

Ennit💌

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