What I Wish I’d Known About Starting an Online Business

It’s more lonely than life right after divorce.

Tim Denning
ILLUMINATION
Published in
5 min readAug 14, 2024

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Photo by Matheus Bertelli via Pexels

Everyone thinks online business is s*xier than Pamela Anderson in the 90s.

At 26, my entrepreneurial dreams got lit on fire. It left me with a level of mental illness I wouldn’t wish on my worst enemy, the Donald Duck president. And I still have scars.

I began to hate entrepreneurship. I hid in a bank for a decade as an employee to escape the madness. I never thought I’d become an entrepreneur again, let alone start an online business.

I didn’t intend to start one in 2024.

But I wanted to sell eBooks. I liked using affiliate links to promote products I was using. And I started to hate my job with the long hours & micromanagement culture & pandering to whatever culture war was cool.

Online business has taught me a lot. Here’s what you need to know if you want to join the club.

It’s more lonely than life right after divorce

I’m not supposed to admit this.

Online business is lonely because it’s done from home with a laptop, Zoom, and a bunch of messaging apps. I rarely go out into the world. Back-to-back meetings and customer lunches are gone.

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Tim Denning
ILLUMINATION

Aussie Blogger with 1B+ views that made me 7-figures — Get my free email course: https://timdenning.com/1k-mb