Writing & Business Advice
What is the difference between copywriting and content writing?
Copywriting and content writing: Which one is right for me?
Copywriting and content writing are two essential aspects of effective marketing. However, many people don’t know the difference between them. In this post, I will explain some of the key differences between copywriting and content writing, and discuss which is better suited for the prospective career path you are undertaking.
Read on to find out more!
What is Copywriting?
Copywriting is a form of marketing writing that is used to instantly persuade customers to take a certain action, such as buying a product or clicking on an ad. Copywriters craft messages with a specific purpose in mind — to encourage readers to buy the products being advertised. In terms of structure, copywriting is often written in a brief, catchy, conversational tone and often contains phrases such as ‘you’, ‘your’ and ‘yours’. Copywriting has the following characteristics:
- Copywriters use active voice to add energy to their writing
- Copywriters write concisely with specific goals in mind
