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Writing Strategy

What Readers Want to Hear Might Differ from What They Need to Know.

The key lesson for writers is to put readers in a trance state while delivering difficult points.


The psychology of writing is complex. So is the psychology of reading. As writers, we…



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Dr Mehmet Yildiz

Technologist, Inventor, Cognitive Scientist, empowering writers & readers. Founder of ILLUMINATION, curating key messages. Connection: