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What’s a Better Deal Than 50% Off? 100% Off!

A former shopaholic handling the sales season

I wasn’t aware of sales growing up. It wasn’t part of the marketing strategy in China back then (by the way, it’s everywhere now.) So when I came to the U.S. to study, I bought everything at full price.

It all changed when my mother-in-law introduced me to the concept of sales. Things…



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Xu Xu, Ph.D.

Mom, wife, daughter, and university professor. Trained economist. Self-taught data science nerd. Transitioning into behavioral science with great enthusiasm.