Profitable Article-a-Day Tips
When is an Article Not an Article?
And this is NOT a trick question…
Thanks for dropping in for this article training. I’m glad you’re here.
Up until now, you’ve written articles to get found, drive traffic, and build your list, right? And that’s a good thing.
From now on I’m suggesting you write what I call Stealth Articles. One of the key components of Stealth Articles is to inform and invite.
More on that in just a minute. But first, let’s look at the Stealth Article Mindset:
The Mindset
This is a small and subtle shift that makes all the difference. The purpose of every Stealth Article I write is to get the reader, listener, viewer to take their next success steps. This could be signing up for a lead magnet, signing up for an event, or buying something for you. You want your article to be aimed at the particular chosen outcome.
The good news is when you do this right, your reader is already beginning to think:
How can I get more of this good stuff?
Inform and Invite
Stealth Articles inform and invite. Let’s take a closer look at each of these:
