ILLUMINATION
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ILLUMINATION

Which Blogs would survive in 2020?

Photo by Hozart on Unsplash

Everybody has a blog. Brands that didn’t have one before now have started to see how blogging can grow their businesses
There’s a group of people that think blogging is dead, and that there’s no need to start a blog anymore.

There’s another group that just goes into blogging with an open mind to make headway, anyway they can.

This post is for those people who think blogging is still a profitable venture because I’m 100% positive that it is. How so? I’ll tell you in a bit.

I’m not going to lie to you, starting a blog today and growing it is tough. For one, there are older blogs that have better quality content that would outrank your blog by miles. You might not get to outrank them even if you stick to producing content every day for 3 years.

Why? Google favors older brands. They trust these more prominent brands because, over the years, they have produced quality and original content.

It would keep getting harder for new blogs because the older and more successful brands are working tirelessly to make sure that content from their domain ranks on google.

They hire content writers to write for them. Companies like Medium and LinkedIn have created platforms for writers to blog on their platforms.

Tell me, how do you think you would outrank these people?
To be successful, you have to work extra hard because not everyone stands on level ground. Your 1-year old blog would hardly rank higher than an article from a Medium publication.

But there are ways to fortify your blog for the future.

As more and more brands are building websites, they would start beefing up their content creation and marketing efforts to be able to create better leads for their brands. New blogs that just stick to registering a domain name, creating a blog, and generating written content would be overshadowed by the more prominent brands. I’ll explain better (I’m trying to set the scene)

How can your blog survive the future?

Become an Authority in Your Niche

Personal brands are on the rise. This is primarily attributed to freelancing and the gig economy, but not completely.

A blog is a business. It takes effort like every other business for it to scale. One mistake I made when I started my sports blog in 2018 was, I thought it was just to post on the website, then post the link on forums and social media, then wait for the millions of monthly visitors to come in.

I did this for nearly five months and was only able to get about 100 unique visitors. I got frustrated and closed the blog. Then turned it into a mini-blog on Instagram — it was less stressful and showed more promise there.

I figured out that people preferred reading content from more prominent brands because they weren’t focusing only on their blogs. They had active YouTube channels, Podcasts, engaging Twitter and Instagram accounts, plus their blog. All I had was my blog.

So naturally, people would pick the diversified and more exciting option.

The future would not favor solopreneurs who feel that they can do everything themselves. You would either burn out or not produce quality content because you can’t wear all the hats yourself. You have to outsource jobs that surpass your specialty so that you can be fully efficient.

People would go for the best, the people that would appear as the best are the ones that have positioned themselves as authorities in their niche. How do you do this?

• Be where your audience is. If you have a writing business as I do, you would need to be active on social media platforms like LinkedIn, Medium, Quora, and Twitter. You don’t have to use everything, of course, just pick one and grow it, then as you master one, tell your audience about your presence on the other platform. While you’re on these platforms, teach and give out valuable information, this way people would want to check up on you to see what new thing you have to share.
• Tell your story. See the internet as a faceless crowd. People’s faces start to form when you can tell what they’re about. Once people can identify you with something, you would become a go-to source.
• Connect with other Authorities in your niche. I used to worry about this on LinkedIn, I held back and didn’t feel like it was necessary to connect with people I didn’t know and introduce myself. But there are ways to go about it without it being creepy. If you see someone who produces content you like (on social media) engage with their content, share your thoughts in their comment section, with time, you would be in the person’s radar, then you can go ahead and introduce yourself. There’s genuinely no harm in it.

Diversify Your Content

The internet and social media have given us options, we now have several sources to get content from, and we respect and follow the brands that give us value on different platforms.
My football website didn’t stand a chance compared to the more prominent brands and older ones who have more channels and more people managing them.

To diversify your brand, you can have a podcast or a YouTube channel (pick one) that you update weekly. Podcasts don’t need as much attention as a blogpost does. Podcasts have been estimated to grow in the coming years. If you choose to go with a YouTube channel, it’s also a good idea.

The goal is for people to see more of you and, of course, have you in mind. Once this is achieved, you would have more influence to sell your services.
But you shouldn’t avoid your blog.

A blog is still very crucial because the written content never goes out of style, people would still search google for solutions, the audience wouldn’t always have the time to watch your videos or listen to your podcasts.

Whether you decide to publish content weekly, bi-weekly, or monthly, just don’t abandon your written content because people would still need to have multiple options.

Produce High-Quality Content

Nothing beats quality. The quality of your content is what separates you from your competition.

Content consumption would increase drastically in the coming years because more people would be publishing content. According to a report, every day, more than 2.5 million blog posts are being published. Imagine how much more it would be years from now when more people start distributing content.

Your blogposts have to give in-depth information on whatever you’re talking about. Sometimes, instead of adding information, we keep the idea aside so we can use it for another blog post. You shouldn’t do this — Give it all in one blog post. These blogposts can be longer than 5000 words, and some people even get to 8000 words. These articles have a higher probability of being re-shared. You can create these types of posts at least once a month. The future of blogging wouldn’t be about quantity but quality.

Add your podcasts episodes or YouTube Videos in your posts to better explain what you’re trying to pass across, and as people follow your links to your other platforms, your name starts to stick — that’s the goal.

To Summarize

For your blog to survive in 2020 and the future, you should think about yourself less of a blogger and more of a business. Consistency and Persistence are great traits, but going the right way is better than consistently doing the wrong thing.

Thank you for Reading

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