Why 4-Hour Workdays Work for Successful Entrepreneurs (But Not You)

The creator economy is governed by this law

Hudson Rennie
ILLUMINATION
Published in
5 min readJun 21, 2022

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Person lying in a hammock with a book over their face.
Photo by Toa Heftiba on Unsplash

You’ve heard it — we all have.

The writer, influencer, or entrepreneur preaching about the wonders of their 4-hour workday.

“I wake up, stretch, respond to clients, write a blog post, feed my dog, and then clock off for the day.”

It sounds simple, but if you’ve ever tried it — it simply doesn’t work.

The truth is, they’re not lying. I know many successful writers that spend very little time writing. But this method won’t work for you.

Unless you understand the law that governs the creator economy.

The Law of Compounding Effort.

Why does it look so darn easy?

I turned 30 this year.

This means I’ve lived pre- and post-smartphone. Although home internet revolutionized the world, smartphones brought them into our pockets —and our everyday lives.

The smartphone spawned the age of influencers.

Where everyone and their dog (especially their dog) could begin shaping the world. Starting with the minds of their followers.

For years, I resisted social media.

I didn’t want to be influenced — nor do the influencing. I liked living my life and making my own decisions. But eventually, I caved.

When I finally came around to social media, I was incredibly gullible.

I thought YouTubers owned the homes they vlogged in. And that Instagram models were real models… in real life. I thought social media fame was reserved for those with the ‘it’ factor — I didn’t know there was an ‘it’ filter.

And when I came across influencers preaching how they ran multi-million dollar businesses with only a few hours of daily work, I was sold.

After quitting my job in 2017, I exhausted my life’s savings to build my empire. I researched how…

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Hudson Rennie
ILLUMINATION

I write about all sorts of things. I hope you fall in love with my words. 🙋‍♂️🪴 Watch me on YouTube: https://www.youtube.com/@hudsonrenniewrites