Why Cricket Flour is the Answer to a Cultural Conundrum

Cricket Powder is a nutritional powerhouse that, for many, requires a serious mental challenge | Here’s how we can change the world by giving it a try

Bill Broadbent
ILLUMINATION
Published in
5 min readJul 11, 2020

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Photo: © neslihan | Adobe Stock

At the end of a recent presentation, someone who had shown up late was munching on one of the cookies being handed out, and she wanted to ask a question. She preceded her question by mentioning that the nutritional, environmental, and sustainable aspects of eating insects appealed to her. But, she can not imagine ever getting over the ick factor. This is a serious mental challenge for a lot of people.

Then she asked what many people ask, “What do insects taste like?” The answer was that she was eating crickets at the moment. Her cookie contained cricket powder.

Cricket powder has a mild taste, so it was un-noticeable in her cookie. Cricket Powder is added to all sorts of dishes without any icky taste detected. When you do taste cricket powder, it’s an earthy umami flavor that few people dislike.

Insects as food face huge challenges in our country due to unwarranted cultural fears. Early European settlers disparaged the native population here by claiming that they were inferior because they ate “six-legged animals”.

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Bill Broadbent
ILLUMINATION

Bill is President of Entosense and has been actively involved in the emerging edible insect industry since 2014. Visit: Entosense.com & EdibleInsects.com