Why Customer Obsession Will Make Jeff Bezos a Trillionaire
Jeff Bezos’ success is due to a relentless focus on the customer
1,000,000,000,000
That is one trillion. It’s also the estimation of what Jeff Bezos will be worth in 2023 as he tracks towards being the first-ever trillionaire.
Of course, this is due to the success of his company — Amazon. Created in 1994 behind lofty visions of being the “everything store”, one thing has always fuelled Bezos — an obsession with customers.
It is, perhaps the main reason he is so successful.
The Customer Obsession
Customer. Customer. Customer.
It’s a mantra oft-repeated — in every Bezos interview, in his annual letter to shareholders and in Amazon’s core values. Customer Service is embedded in the Amazon DNA and their mission statement —
Our mission is to be Earth’s most customer-centric company.
Even Google — of which Bezos was one of the initial investors — recognizes his customer obsession. Typing in “Jeff Bezos customer” into the search engine will deliver thousands of results around customer service quotes, customer service focus, customer service obsession, customer service-centric, and more…
