Email Marketing
Why Customers Opt-Out of Your Business Emails
The reasons why customers choose to opt out of your business emails and learn how to keep them engaged.
Email is a powerful tool for businesses to connect with customers, boasting an impressive average return on investment (ROI) of $42 for every $1 spent.
However, understanding why some customers decide to say goodbye to your well-crafted messages is a black hole we need to dissect.
While 47% of email recipients will open an email based on the subject line alone, 69% of email recipients report emails as spam based solely on the subject line. Say what!!!!
These statistics highlight the challenges businesses face in maintaining engagement and underscore the importance of crafting relevant and personalized email content to keep customers captivated.
The Overwhelming Inbox
It’s no secret that our customer’s inboxes can quickly become overwhelming. Every day, they receive countless emails from promotional offers to newsletters and beyond. Amidst…
