ESSENTIAL KNOWLEDGE
Why Design Is Important For A Better And More Hopeful World
How it can add value to you and your business
Dieter Rams, said that Good Design should:
Be innovative,
Make a product useful,
Be aesthetic,
Make a product understandable,
Be unobtrusive,
Be honest,
Be long-lasting,
Be thorough down to the last detail,
Be environmentally friendly, and,
Involve as little Design as possible.
Most people see design as a way to create new, good-looking and better-performing products, artefacts, and clothing. Dieter Rams, too, referred mainly to product innovations. But the meaning of Design has expanded, and what it is related to has shifted and grown. And still, Dieter Rams’ principles stay central and important.
Today Design has taken on a whole new meaning and encompasses many parts of our lives. Not just products, but systems, processes, spaces, cities, solutions, experiences, communication, intelligence and even ways of thinking. All this with a critical approach — The approach to create usefully, improve and make better.
I have been privileged to be in design education and the creative industries for over 30 years. I have repeatedly seen in the voices and work of my teachers, students, and the industry, a purpose and optimism beyond…
