A Case Study of the tech giants
Why Did The Windows Phone Fail?
Because of Microsoft’s blatant arrogance
Knock knock
Who’s there?
Not a Windows Phone.
You mean you haven’t heard? She’s been dying for years now but Microsoft finally took her off life support back in December 2019 (when they stopped providing updates).
Tragic. But It’s okay, she’s in smartphone heaven now; watching over us while we have iPhones in our hands.
But, how did such a tragedy come to be? Two main mistakes — that we should avoid as well in life and business.
Mistake 1: Four Years Late to the Party
Well, when you’re a multi-billion dollar company that’s leading the tech industry (at the time) and have millions at your altar, you get a little cocky.
It all started with Apple and their release of the first touch screen iPhone. They basically changed the game. So competitors, like Google and Microsoft, had to adapt.
Guess which one didn't?
Google ditched its current projects and immediately started working on a touch screen device that would compete with the iPhone and released it a year later…
