ILLUMINATION
Published in

ILLUMINATION

Why do we need Brand Purpose?

Brand purpose is the reason for the brand to exist beyond making money. A brand promise is an experience of value that a customer can expect at each brand’s touchpoint.

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Brand purpose is essential to your business, but many people aren’t taking advantage of its benefits because they don’t understand what it’s all about. If you want a really powerful brand purpose, it needs to relate to the product or service…

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Eduardo Espinheira

Eduardo Espinheira

Eduardo Espinheira is a Consultant, Facilitator, Manager, Public Speaker, Creator of the Management Bugs&Fixes and the Machiavellian PM Stories