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Why do you need a Unique Selling Benefit?

By definition, Unique Selling Benefit or USB is what instills brand loyalty and keeps your customers coming back. Before you can begin to sell your product or service to anyone else, you have to sell yourself on it. This is especially important when your product or service is similar to those around you. Very few businesses are one-of-a-kind.

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Eduardo Espinheira

Eduardo Espinheira

Eduardo Espinheira is a Consultant, Facilitator, Manager, Public Speaker, Creator of the Management Bugs&Fixes and the Machiavellian PM Stories

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