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Business Education for Startups and Freelancers
Why Email Marketing Is Not Sleazy or Spammy
It’s a Proven Tool Used by Respected Professionals and Businesses to Build Meaningful Connections
April 2025 Update:
My new book, “Smart Email Marketing & Content Integration: A Strategic and Practical Guide for Freelancers and Startups,” is now available in digital, audio, and print formats across multiple bookstores. I offer a 20% discount on this book and others in my Patreon shop. You can download either the PDF or the EPUB version.
An Introduction to Ethical and Smart Email Marketing
When some people in my circle hear “email marketing,” they immediately think of it as spam — unwanted messages flooding inboxes, shady sales tactics, or relentless promotions that push people away. I managed these perceptions with education. I also helped many freelancers and startups to follow best practices.
This misconception is understandable, given how many poorly executed campaigns exist and annoy people. But the truth is, real email marketing is not about manipulation. It is about connection, trust, and long-term value. When freelancers and startups understood this…
