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Why Hustle Culture Is the Biggest Scam of the 21st Century

Grant Lawson
ILLUMINATION
Published in
3 min readJan 26, 2025

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Photo by Sara Kurfeß on Unsplash

Wake up at 4 AM. Hit the gym. Grind for 16 hours. Sleep when you’re dead.

This is the mantra of hustle culture — the idea that if you’re not constantly working, you’re falling behind. It’s been glorified by billionaires, Instagram entrepreneurs, and self-proclaimed productivity gurus. But here’s the truth:

For years, we’ve been sold the idea that success comes from sheer willpower and an ungodly number of hours worked. We’ve been told that sleep is for the weak, rest is a luxury, and burnout is just a stepping stone to greatness.

Not you. Not me.

The ones who win are the corporations, the bosses, and the elite who profit off the unpaid overtime, the broken work-life boundaries, and the employees too exhausted to negotiate better pay.

The entire premise of hustle culture is built on — the illusion that working nonstop is what made people successful. You see the Gary Vees and Elon Musks of the world preaching about outworking the competition, but you don’t see the millions of people who grinded just as hard and got nothing in return. No funding, no followers, no overnight success — just stress, debt, and regret.

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ILLUMINATION
ILLUMINATION

Published in ILLUMINATION

We curate and disseminate outstanding articles from diverse domains and disciplines to create fusion and synergy.

Grant Lawson
Grant Lawson

Written by Grant Lawson

Seasoned professional with experience across finance, tech, and media. Writer on politics, business growth, and Medium strategies.

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