Why I Upgraded to X Premium as a Writer, Curator, and Strategist

A Content Strategist’s Perspective on Elon Musk’s Twitter Transformation and explaining the opportunity for writers to monetize their content and reach a broad audience.

Dr Mehmet Yildiz (Main)
ILLUMINATION
Published in
9 min readJul 9, 2024

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You can read this important story for free on Substack.

Image designed by the authors with images from Wiki Commons and Pexels

Especially after Medium recently changed its algorithm and content distribution strategy, disadvantaging influential writers who write about important societal issues, such accomplished writers with academic, scientific, professional, leadership, and entrepreneurial backgrounds approached me with how they can reach a broader audience without censorship and minimal cost.

As I pointed out before, my wise advisors suggested that I invest more time on Substack and NewsBreak and less on Medium, as the return on investment is no longer justifiable. For instance, I shared a case study where a story gaining over a million views on NewsBreak received only a handful of views on Medium.com due to recent algorithmic changes and human curation.

These changes on Medium.com no longer prioritize content that matters to society but instead focus on content that increases readership on the platform. While I understand the platform’s need to…

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Dr Mehmet Yildiz (Main)
ILLUMINATION

Scientist, Technologist, Inventor, focusing on HEALTH and JOY. Founder of ILLUMINATION, curating key messages for society. Connection: https://digitalmehmet.com