ILLUMINATION
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ILLUMINATION

Why Online Reviews Matter to Your Business And 5 Ways To Improve Them

We listen to the opinions of others

five yellow star shaped cookies lined up between pink and blue background
Photo by Towfiqu barbhuiya on Unsplash

Are you the owner of a small business and you’re struggling with online marketing? Do you sometimes wonder if it’s worth the trouble to get online reviews?

In the US, over 90 percent of online shoppers said a poor online review helped them decide not to buy from…

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