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Why Purpose-Led Marketing Might Be Good for Optics but Bad for Business

Although promoting ‘brand values’ may be fashionable, some maintain that ‘activism’ has no place in business

Photo by Garin Chadwick via

There has been a noticeable rise in recent years in purpose-led marketing that’s given a whole new meaning to the term ‘brand values’. With the world becoming…




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Noya Lizor

Noya Lizor

Freelance writer who loves pushing the envelope. For more of my insights and musings, follow me on LinkedIn:

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