Why “Sure” Sounds Like Nails on a Chalkboard

The worst of the four letter words

Jennifer Ulie, PhD
ILLUMINATION
3 min readSep 7, 2023

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Photo Credit: Canva

Ah, “sure.” On the surface, it seems like such an innocuous word, doesn’t it? It’s short, sweet, and to the point. But, for many of us, and certainly for me, the word “sure” sounds as grating as nails on a chalkboard.

Brevity might be the soul of wit, but “Sure” has certainly overstayed its welcome. This four-letter word has stealthily positioned itself as the universal auto-reply, and I’m staging an intervention.

Imagine pouring your heart out about a ground-breaking idea you had, which could potentially create peace on Earth. You’re excited, your heart rate’s up, you might’ve even thrown in a dramatic pause for effect. And what do you get in return? A “Sure.” Not a “Sounds amazing!” or “Tell me more!” but a measly, non-committal “Sure.”

It’s like someone handing you a beautifully wrapped gift, and instead of excitedly tearing it open, you just shrug and put it on the pile of other ‘unopened’ treasures.

Now, if you were, say, asking someone if they’d like a cup of coffee and they responded with “Sure,” I get it. But for everything else? It’s the conversational equivalent of receiving socks for Christmas every year. Practical? Yes. Exciting? Not so much.

I imagine the word “Sure” as that coworker who always shows up, does the bare minimum, and somehow still gets invited to every party. It’s like, “Hey, I’ve got this incredible project that might just revolutionize how we approach mental health in the workplace!” And “Sure” is over there in the corner, yawning, replying without even looking up from its phone, “If I have to.”

We’re in an era where the nuances of language can change the trajectory of entire conversations. So why settle for something so… lackluster? The essence of true communication is connection.

And while “Sure” might seem harmless, it subtly severs that connection, one syllable at a time. It’s like offering someone a beautifully baked cake, only for them to scrape off the icing and leave the rest untouched. Disheartening, to say the least.

In defense of “Sure” (just a tad, because I’m feeling generous), it might just be a default setting for some. It’s the perfect safety net, a shield against the vulnerability of showing genuine emotion. Non-committal enough to not raise eyebrows, but just involved enough to keep us in the conversation.

However, amidst the maze of “Sures,” there’s hope. We have the power to resuscitate our conversations, breathing life back into dialogues that have been left in the cold embrace of indifference.

So, the next time you find your finger hovering over that “S” key or your lips forming that all-too-familiar word, challenge yourself. Dig a little deeper, find a response that does justice to the moment.

And if you’re about to respond to this post with a “Sure,” just remember: sarcasm is my second language, and I’m fluent. 😉

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Jennifer Ulie, PhD
ILLUMINATION

2x Founder, CEO, Motivational Speaker, Author, Advocate & Geek ~all things mental health justice, helping systems & parents of children w/ mental health needs❤️