Why Tesla and Elon Musk changed the Model S pricing
Tesla Model S is about to get a bit less expensive $69,420.
Tesla’s new pricing is not a quick gun retrieval or an implosive action that will answer the market competition. It was the plan from the beginning.
Elon Musk tweeted that the Model S sedan will soon be priced at $69,420. Initially, I thought that the price cut was likely in response to Lucid undercutting Tesla on pricing a few hours ago.
Musk declared, “The gauntlet has been thrown down.”
I didn’t even know what a gauntlet was until now, so thank you, Elon. I learned another thing from you. On that same day, Lucid announced that its entry-level sedan would cost $77,400 minus a $7,500 U.S. tax credit, which brings the effective price down to $69,900.
With Tesla’s new price of $69,420, it would be the second Model S price cut. Earlier this year, Tesla cut $2,000 off the starting price of the Model 3. Lucid Air is shaping up to be a severe contender to Tesla’s Model S. Frankly, besides the technical aspect of the comparison, it is for me right now. The Air is a bit more exciting than the Model S. It has more Mistry in, such as the Model S had when it first launched. It is priced today the same as the Model S’s 400+ range. And while the Model S still has the same overall shape and feel since its…
