A $40 Million Company That Evaporated Overnight (The Reason — Facebook Blocked Them)
Your Lesson — “Do Not Build Castles On Borrowed Land”
I’m pretty sure that you haven’t heard about WittyFeed.
Let me tell you a story about them.
A word of caution — This story might blow your mind because it did the same to me.
Wittyfeed, started in 2014, was a content creation company that was based in an unpopular city called Indore in India.
Its business strategy was creating and curating viral media content to be shared across its social media platforms.
This sounds like a crazy business idea to start with but this idea soon grew to become the second-largest content creation company in the world, just after Buzzfeed.
At its peak, Wittyfeed’s monthly traffic exploded to 120 million users from all across the globe, with half of their traffic based in the US.
By this time, they had set up their offices globally in major cities like Delhi, Mumbai, Bangalore, Singapore and New York.
The revenue grew with the incoming traffic as well.
On 25th November 2018, the founders celebrated their 1 million USD revenue, their highest ever for a single…
