You are a Business

You already know all you need to know about running a business

John Cousins
ILLUMINATION
Published in
6 min readMar 6, 2018

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Photo by bruce mars on Unsplash

You already know all about business. And what you don’t carry, the experience of an expert, can help you be successful in an economy where all existing industries and business models are ripe for disruption. Zen master Shunryu Suzuki said,

“The mind of the beginner is empty, free of the habits of the expert, ready to accept, to doubt, and open to all the possibilities.”

People experiencing “beginner’s luck” prove this all the time.

People always overestimate how complex business is. This isn’t rocket science — we’ve chosen one of the world’s most simple professions.

Jack Welch

You are a business. I’m not referring to your job, or your company; you. Your quotidian, everyday existence is a business. Every day you run the business that is…

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