YouTube Rolls Out In-Video Shopping: Here’s How It Works
The partnership between Shopify & YouTube
YouTube is one of the world’s most popular video-sharing platforms, with over two billion active users. Now, Shopify sellers will be able to tap into this vast audience by connecting their online stores with their YouTube channels. Through YouTube Shopping, they’ll be able to sell directly to viewers through live and on-demand videos.
This new partnership gives merchants an unprecedented opportunity to reach consumers and grow their businesses. Features like product tagging and pinning during live streams, and product shelves below on-demand videos, make it easy for shoppers to find and purchase the products they’re interested in. With YouTube Shopping, Shopify sellers have a powerful new tool at their disposal for driving sales and building their brands.
Shopify has announced a new partnership with YouTube that will allow sellers to more easily integrate their online stores with the video platform. The move comes as social commerce continues to grow in popularity, with an increasing number of creators using platforms like YouTube to sell their products. Shopify EMEA MD Shimona Mehta said the video platform has been “integral” in building the creator economy over the past decade.
“By partnering together, we’re accelerating the next evolution of social commerce by giving creators and merchants more ways to sustainably monetize and build successful businesses, while still authentically connecting with their fans and buyers,” Mehta added.
The companies said there are more than 50m independent entrepreneurs, content creators, community builders, and curators using social platforms to sell their products. With this new partnership, Shopify hopes to make it easier for these creators to connect with YouTube’s 2bn monthly logged-in users and sell their products on the platform.
Benefits For Creators:
Below are a few benefits that you can get from this partnership if you’re a YouTube Creator.
With this new update, you’ll be able to highlight your products underneath your videos easily, without going through a complicated process.
By connecting your Shopify eCom store with YouTube, all of your inventory will be automatically synced with your YouTube Channel.
Your YouTube audience will be able to do live shopping via your videos without going through the “Link In Description” process.
Another good thing is the on-site checkout feature through which users will be able to purchase products without leaving YouTube.
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