4 FREE Tools To Build a Marketing Funnel for Your Online Business
Marketing is what differentiates a success from a failure.
Without the right marketing, even the best products/services fail. Just read the statistics: every year, about 14% of small businesses fail because of poor marketing. Which is why setting up a funnel for your audience to follow should always be the first step any business owner should take.
Here’s what a basic funnel looks like:
And here’s 4 free resources to start building yours today:
1. Posting on social media
Paid is out, organic is in.
Social media is the easiest way to leave your digital footprint across the internet for free. The more people that see your content — the more people that enter your funnel.
It’s as simple as posting once every day on 2–3 platforms. The key here is to not directly promote yourself — instead, share valuable content that shows your expertise. Doing so will show your audience that you know what you’re talking about and you’re capable of executing a service/product. And to top it off… it’s free! You can post as many times as you want and you won’t lose anything.
To start off, choose 2–3 platforms where your target audience lives. First, share your personality, than share what you have to offer. Doing so will give your company will give you a larger-than-life personality while filling your pockets.
Last but not least, don’t forget to link the next stage of your funnel on your profile — otherwise, all the traffic will be a waste.
2. Building a landing page on Carrd
This is where you talk about your service.
Your audience needs to know what you do and how you do it — otherwise, how will they know what you offer?
In your landing page, you need to highlight past experience, client roadmap, features/benefits, and a call to action. This seems like a lot but you can get one done in a few hours with carrd (for free!). This is when you’re audience becomes potential prospects you can sell to.
Your landing page is the transition from a cold audience to a warm audience.
3. Taking booked calls on Calendly
This is where your funnel splits.
Some of your audience will book calls with you to talk about your offer. Others will join your email list to receive more content from you. Those that book calls with you are ready to buy from you — as long as they believe your offer will benefit them.
A great tool for setting appointments is calendly. You can set times for each call and link the appointment planner directly to your landing page — taking prospect further down the funnel.
All you have to do now is get on the call and close them.
4. Nurturing through emails with Beehiiv
This is the other fork in the funnel.
If someone goes to your landing page but doesn’t want your service, they might want something else. This is why it’s important to also link your email list for those that just want more content from you — and who knows…they might buy from you in the future. As long as you continue providing them with value while promoting yourself (once in a while), they’ll end up reaching out to you directly.
It’s important to have a stable email provider, so thats why I stick with beehive. You can get up to 2,500 subscribers for free and also set up a welcome email for all the new comers.
Your email list is your own domain — so don’t be afraid to sell on it.
BONUS TIPS
- Prioritize booked calls over everything
- Promote yourself at least once a week on your email list
- Focus on building a portfolio of a work you can showcase on calls and on your landing page
- Always look for client/customer satisfaction in each stage of your funnel — don’t overcomplicate it.
Thanks for reading!
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