A beginner guide to content writing with essential tips and tricks to start writing and marketing content.

sudeshna karkun
ILLUMINATION’S MIRROR
3 min readSep 4, 2023

This is my first write-up on the edition of how I have set up my WordPress site and the SEO rankings of the contents

Content writing is the practice of creating well-written material on any given subject. However, simply producing good content is not enough. It’s crucial to know how to present and market it effectively. While working as a content writer, I’ve written articles on various topics that are close to my heart. Nonetheless, I came to the realization that writing alone is not sufficient.

In order to succeed, promoting and marketing the content is just as important.

If you want your content to rank higher on search engines, there are certain steps you can take. By optimizing your website for search engines, using relevant keywords, and creating high-quality content, you can improve your chances of ranking better and attracting more visitors to your site.

. Focusing on a particular niche is crucial when creating content. It’s better to write exclusively about one topic instead of jumping around between various subjects. I prefer to delve deeper into the cultures and travel aspects of India, and as a result, my content is more focused on these specificities.

.It is essential to use SEO tools when promoting an article. To ensure its success, it is important to focus on keywords and utilize SEO tools such as keyword density, internal links, external links, images, and meta descriptions. Personally, I use Yoast SEO for all of my content.

. A catchy headline is crucial, and it should have a focused keyword phrase.

. To eliminate grammatical errors, it is imperative to utilize tools such as Grammarly apps and plagiarism checkers. By ensuring that the content is free of errors and contains appropriate vocabulary, the chances of achieving higher rankings for articles and content are greatly increased.

. I have recently started writing on my WordPress website, where I publish content on different topics such as cultures, travel diaries, and other articles of interest. The purpose of this blog is to work on my writing skills and get feedback from my readers. Although this site gets views, I plan to create a new blog dedicated to content writing and marketing.

Photo by Carlos Muza on Unsplash

.Buying a domain name from GoDaddy is easy and you can also purchase hosting the domain from their partner, Bluehost. Alternatively, you can buy both the domain and host from the same provider. In my personal experience, WordPress is a great hosting platform for blogging. It’s compatible with the latest plugins such as antivirus, social media handles, and SEO tools.

. Once you’ve purchased a domain, the next step is to set up your website. It can be time-consuming, especially if you’re starting from scratch with no prior knowledge of web development. However, WordPress is compatible with the latest plugins and offers many good themes that allow for easy customization of websites.

.Designing a website is a crucial process as it determines the entire navigation of your site. It involves deciding which page should be the homepage, and where to place your social media handles — in the header, sidebar, or footer. You also need to decide which pages to display on your site and how you want your “About Me” page to look like.

Once you have set up your website, it is crucial to connect it with Google AdSense to monetize your content and earn money. Google AdSense provides an easy way to insert ads on your page according to your preferences. You can choose where you want to place the ads and customize them accordingly. The money is earned by how many visitors are clicking on that ad.

The factors to get your website a good SEO ranking — TheThinkingCap

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sudeshna karkun
ILLUMINATION’S MIRROR

Hello!!I am Sudeshna Karkun.I am an avid traveler, an enthusiastic blogger. I love to play with my dog and run in my free time .