Creators, Get Your Social Media Project Funded.
Get a check from the platforms to finance your content production. Here’s how.
You invest effort to create content. Yet, the result is always uncertain.
Writing, filming, and editing a hundred times to reflect your best work.
Once posted, the waiting game begins.
As heartbeats quicken, self-doubt creeps in:
What if people don’t like it?
Am I wasting my time? my sanity?
I hear you.
The social media game is overwhelming. Our free time is counted. But we soldier on.
Hoping our story inspires someone(s), somewhere(s).
If this is relatable, you are in the right place.
I worked with publishing companies, distributing video and editorial content online across platforms for years.
From Meta, TikTok, Pinterest, and YouTube to Snapchat, there are plenty of ways to monetize your talent. My biggest finding:
Certain platforms offer to finance your production, even before you hit the record button.
Let’s go through these and soften your entrepreneurship journey.
I am working on an ebook, serving on a plate all monetisation tools options available. Interested? join the waiting list for exclusive access, absolutely free! 🔔
Making money on TikTok.
There are 2 types of TikTok accounts: Public and Business.
Everyone — you and I — can open a public account. When you reach a 10k follower base, you start generating income via the TikTok Creator Fund.
The latter type — the Business account — is designed for (advertisers and) court-metrage projects. Example.
To enrol, your idea must be pitched to a TikTok representative (US-based). Once approved, a check is issued to finance your production.
Your future videos get curated in an editorial calendar and get featured on the ‘Discover’ tab (boosting massively your earnings).
NB: Videos must average 10 minutes long and present a solid added value to the platform users.
Your project doesn’t comply? That’s all right, my creative friend.
There are 2 other monetisation tools launched by TikTok in 2023 — Series and Creativity Program. Check those out. This might help to amp your production materials.
Bonus: check out their Affiliate program. You can earn a commission when driving new users to use TikTok For Business.
Make money on Snapchat
Similarly, Snapchat invests in creators’ projects, just like the cinema industry does.
You share a ‘Stories pilot’ with the Snapchat team. If selected, your project:
- generates income with the ads placed within Stories, AND;
- benefits from a recurring source of cash payouts
The setup supports authentic content, creating value in the Snap community.
Creators in the program typically experience a doubling of watch time (US average). You know what that means…$$
Another way to earn commissions is to design your content based on Spotlight Challenges. Snapchat provides incentives for engaging videos. The total prize amount ranges from $1k to $25k.
The total prize amount for individual Spotlight Challenges will typically range from $1k to $25k, although occasionally we may make available a larger sum for a particular Challenge, and the minimum prize a Snapchatter can win in a Spotlight Challenge is $250. — Source Social Media Today
Last — maybe the least? — you can collect a few bucks from your fans with the Creator Gifting tool.
Have you tried it yet? Let me know how it went.
Love.
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