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Dust To Dust, Ashes To Ashes To Ashes, Twitter To X In 2023

Precious Lee
ILLUMINATION’S MIRROR
2 min readJul 30, 2023

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Elon musk is changing the name of twitter to X but would that affect the way twitter works

Elon Musk is rebranding Twitter's Logo from “X A worker removes letters from the Twitter sign that is posted on the exterior of Twitter headquarters on July 24, 2023, in San Francisco, California.

Twitter already lets users engage in live audio conversations, send longer text messages and broadcast video, such as the new show former Fox News host Tucker Carlson recently launched on the platform.

If Twitter’s push into paid subscriptions is successful, it could eventually expand into sharing some subscription revenue with users. “In theory, they can become a more mainstream version of Patreon or other similar platforms,”

Ahene said. “Whether they succeed remains to be seen. It’s not the reason people go to Twitter today, so to reposition the company … would take
take a significant amount of time and effort with a skeleton staff.

What obstacles are there?
Undoubtedly, there are a variety of reasons why a “everything app” can fail, from misguiding consumers to having trouble luring in enough advertisers.

“If you consider how little Tesla has done in terms of promotion, [Musk’s] philosophy is that good products sell themselves and you don’t need to advertise them.

Aaron Goldman, chief marketing officer for Mediaocean, a Twitter advertising partner, said that this isn’t the case because so many significant brands and businesses spend millions of dollars on Twitter.

Elon Musk alters the name and logo of Twitter to X.
Twitter’s owner Elon Musk changed its name to “X.”

Photo by Andrej Lišakov on Unsplash

increasing the platform’s accessibility to According to analysts, expanding it to include things like paid subscription content and shopping could actually help it thrive in the long run by generating many revenue sources and reducing its need on big businesses’ willingness to spend money.

Short-term expansion of those capabilities would necessitate a large investment in personnel and facilities. It’s unclear whether a business that cut approximately three-quarters of its workforce and is currently involved in numerous litigation for unpaid debts can accomplish that.

We’re talking about $40 billion to $50 billion in upfront investments when it comes to cloud infrastructure, said Singh. “Twitter doesn’t have the infrastructure to become an everything app as a standalone app.”

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Precious Lee
ILLUMINATION’S MIRROR

A happy person who wants to teach and offer value. Business enthusiast and Tech enthusiast