Global Citizen Launches A Music Tour Across Africa.
First-of-its-kind music festival addressing local inequalities.
An unprecedented announcement this month:
Global Citizen is launching a first-of-its-kind international music touring circuit across the African continent called ‘Move Afrika’.
Every year for the next 5 years, the music festival ‘Move Afrika’ will be touring the African continent.
First stop? Rwanda.
First date? Dec. 6.
First headliner? Kendrick Lamar.
International advocacy organization Global Citizen and creative imprint pgLang announced on the 3rd of November, ‘Move Afrika: A Global Citizen Experience,’ a large-scale effort to pioneer an international music circuit across Africa.
“Our goal with Move Afrika is to inspire local youth and artists to unlock their creativity. We hope to curate an immersive experience that empowers various communities and cultures across Africa and around the world for a lifetime,” said pgLang in a Global Citizen interview.
Kendrick Lamar will headline the event, and pgLang (a company created by Lamar and Free) will serve as the official Curator for the tour.
Drive Investments & Showcase Local Artists.
In partnership with the Rwanda Development Board, the tour will empower local communities, artists, vendors, agencies, and crews to provide on-the-job skill development and training,
The goal: increase demand from international and regional artists to tour in the region, creating domestic value.
Music To Address Continental Issues.
The event will feature a citizen-led advocacy campaign calling for urgent action and commitments from world leaders on major issues across the continent, such as:
- the need for increased funding for health, with a specific emphasis on women and girls;
- addressing the climate crisis and its impact on food security;
- tackling the lack of access to economic opportunities for future generations;
- and encouraging civic participation.
Information on how to get tickets can be found at moveafrika.org.
Win Free Tickets For ‘Move Afrika’
You can take actions such as signing petitions and participating in journeys on the Global Citizen app. With every action you take, you earn points to redeem for a chance to win tickets.
Winners will be notified by email the day after each draw ends. Follow the account @glblctzn for the latest news and updates.
Global Citizen: Previous Achievements
Since its opening in Australia in 2008, Global Citizen has become the world’s leading advocacy organization, uniting people worldwide to end extreme poverty, defend the planet, and address the inequity of women and girls.
Over the past ten years, the organization has organized live music events worldwide, impacting nearly 1.3 billion lives.
- 2018 Festival: Mandela 100 brought Beyoncé, Jay-Z, Ed Sheeran, Usher, Eddie Vedder, and Chris Martin of Coldplay to Johannesburg, South Africa;
- 2021 Global Citizen Live: featuring Davido, Femi Kuti, and Tiwa Savage to Lagos, Nigeria.
- and 2022 Global Citizen Festival: including Usher, SZA, Stormzy, and TEMS to Accra, Ghana.
“Africa is driving culture and creativity globally, but the Continent has been left out of the global music touring circuit for too long […] Move Afrika will drive transformative investments across Africa, pave the way for many more artists to tour the continent while generating new economic opportunities within the entertainment industry for Africa’s booming youth generation,” said Hugh Evans, Co-Founder and CEO, Global Citizen.
For more information visit moveafrika.org. Follow Global Citizen on TikTok, Instagram, YouTube, Facebook, Twitter and LinkedIn.
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